Most of this coverage praises our individual sites such as our large coin-operated video game encyclopedia (the Internet's largest) located at KLOV.com.

San Jose Mercury News
May 27, 2001 -- "McLemore declined [to sell WebMagic's Pets.com business]. Within days, the Pets.com founder scored a $10 million investment deal led by the VC firm Hummer Winblad..."

April 14, 2000 -- WebMagic CEO Greg McLemore speaks on the NBC Nightly News correctly predicting the upcoming demise of hundreds of Internet companies while Amazon.com would survive.

Raging Bull
Feb. 7, 2000 -- "Pets.com hails from rather humble beginnings, when in 1994, a savvy 31-year-old entrepreneur, Greg McLemore, registered this first-tier domain name. Not until 1998 did McLemore's Web design firm, WebMagic, launch Pets.com, incorporating content, community, and commerce.   . . . Pets.com was not McLemore's or WebMagic's first claim to fame. His Web design firm has been moving behind the scenes for quite some time, having the presence of mind early on to snap up other high-profile domains. In fact, it was Toys.com that first spelled success for McLemore."

Business Wire
Jan. 20, 2000 -- "Pets.com today announced that it has put up for auction an authentic Pets.com Sock Puppet on Amazon.com Auctions. Direct from Pets.com's recent Super Bowl commercial shoot, the genuine Sock Puppet, one of only a few originals, is available for bidding beginning today through February 3. All proceeds from the sale of the Sock Puppet will go to Pets.commitment, Pets.com's philanthropic program."

Inc. Technology
Winter 1999 Special Issue -- "Greg McLemore is president and CEO of WebMagic Inc., an incubator based in Pasadena, Calif., that dreams up -- and finds funding for -- Internet ventures. McLemore was the force behind Toys.com (which was acquired by eToys in 1998) and Pets.com, the online category leader for pet products, information and services. McLemore started his first business, in retail computer supplies, when he was just 14 years old."

News.com
Oct. 18, 1999 -- "Electronics giant Panasonic will hatch a new business incubator Thursday, the latest in a line of companies to help foster the growth of Internet and e-commerce startups.   . . . The boom in e-commerce -- and the demand for its stocks -- has led to a rush to get in on the base floor of e-commerce opportunities.   . . . New (incubator) companies join old hats such as WebMagic, which launched Pets.com."

Newsweek
Sept. 13, 1999 -- "The Internet is everywhere, even on TV . . . www.pets.com uses its 'puppet spokes-dog thing' to chat with pooches in parking lots and sing the site's praises wherever pets play."

New York Daily News
Feb. 7, 1999 -- "The trick is to find the first site with information about your interest.   . . . http://www.dogs.com/ brought up the http://www.pets.com . . . WebMagic site. Three links from here brought up a search engine that listed dog breeders -- Voila!"

Newsweek
June 21, 1999 -- "Greg McLemore, a 31-year old entrepreneur from Pasadena, California, registered the Pets.com address and launched the site as an online community for pet owners."

Interactive PR and Marketing News
July 25, 1997 -- "Web Watch Chart Editor's Pick -- Touting the site as the 'Internet's largest online toy store,' Toys.com's major coup was scoring the domain name. This Web-only vendor . . . provides pages and pages of the hot toys."

Inter@ctive Week
Oct. 20, 1997 -- "Several (toy) companies have launched on the Web in the past year, from Internet-only resellers such as eToys Inc. and WebMagic's Toys.com to well-known retailers such as FAO Schwarz."

Internet Shopper
January/February 1998 - "Toys.com . . . offers a huge selection, search engine, articles for shoppers, and more. Ordering is secure and you can even see if the items are out of stock."

Playthings
August 1997 -- "A subsidiary of WebMagic, an Altadena, Calif.-based Web design firm, www.toys.com was launched in December 1996. Since then, toy-curious Web surfers from over 108 nations have stopped by to take a look around."

Entertainment Weekly
Dec. 5, 1997 -- "For those with children, Toys.com charts the availability of the season's hottest playthings and lists cool stocking stuffers for under $10."

The ZDNet News Channel
Oct. 22, 1997 -- "[At] WebMagic's Toys.com . . . find shopping hints and buying guides designed to make it easier to find the perfect gift for a child among the dizzying array of products sold."

Cybergrrl
Dec. 4, 1997 -- "Check out Toys.com, the online superstore for toys."

Inter@ctive Week
May 31, 1999 -- "Customer service, a factor that helped distinguish one of its investors, Amazon.com, is also key, with Pets.com planning to fulfill all orders from its warehouses starting in June."

The Industry Standard
March 5, 1999 -- "Former Reel.com CEO Goes to the Dogs -- Pets.com founder Greg McLemore says the company had been looking for a CEO since the fall and was happy that it could attract [Julie] Wainwright [former Reel.com CEO] and hire her on such short notice."

The Industry Standard
Nov. 16, 1998 -- "Pets.com, created by the same Pasadena, Calif., Web developer [WebMagic, Inc.] that conceived of Toys.com and Cooking.com, opened Nov. 4 with a 10,000 item store and message forums on everything from why cats play with their food to how to keep fish tanks clean."

Yahoo! Finance
March 29, 1999 -- "Amazon.com buys 50 pct stake in cyber petstore -- Pets.com's pet products and services include ferret hammocks, pet foods and help in locating pet-friendly hotels."

CNET News.com
March 29, 1999 -- "Expanding its retail scope, Amazon.com has invested in start-up Pets.com.   . . . Pets.com, founded in 1998 by Greg McLemore and Eva Woodsmall, specializes in popular and rare pet accessories, products and food for all types of animals."

Fox News
March 29, 1999 -- " 'We invest only in companies that share our passion for commerce. Pets.com has a leading market position, and its proven management team is dedicated to a great customer experience,' said Jeff Bezos, Amazon.com's founder and chief executive officer."

The New York Times
March 22, 1999 -- "Ms. Wainwright left Reel.com last month to become chief executive of Pets.com, an online peddler of pet supplies."

ABCNews.com
March 29, 1999 -- "Amazon agreed to buy 50 percent of closely held Pets.com."

Red Herring
March 5, 1999 -- " . . . former CEO of Reel.com decided Thursday to join Pets.com . . . a Pasadena-based online retailer.   . . . First on Ms. Wainwright's mind is finding space in San Francisco or the East Bay; some [team members] will relocate from Pasadena."

San Francisco Business Times
March 15, 1999 - "Pets.com is only the latest venture to be spun out of McLemore's Internet e-commerce incubator WebMagic. Previously, McLemore helped launch Toys.com which eventually merged with eToys.   . . . Other WebMagic spin-offs have included Sports.com and Cooking.com."

The Wall Street Journal
March 30, 1999 -- "Greg McLemore, a founder of Pets.com who currently is senior vice president for business development, said Amazon was chosen as a major investor because 'they have a lot of successful experience in electronic commerce.' "

Forbes.com
March 29, 1999 -- "Pets.com has new CEO Julie Wainwright to thank for today's announcement that Amazon.com and venture capital firm Hummer Winblad have together taken a 50% stake in the online pet supply retailer, which launched in November 1998."

The Star Ledger
Jan. 3, 1999 -- "[Mark] Woodsmall . . . works as Pet Lawyer for Pets.com, one of several Web sites created by WebMagic.   . . . Visit Pets.com this month and the legal center features topics such as 'dogs trespassing,' 'breeder responsibilities,' 'pet visitation rights,' and 'the barking dog.' "

Washington Post
Jan. 7, 1999 -- "Greg McLemore, 30 . . . scuttled plans to attend graduate school in order to create the electronic retailer Toys.com, which he sold last spring to No.1 rival eToys.com Inc."

The Industry Standard
March 29, 1999 -- "Pets.com's investments from Amazon and Hummer Winblad put the 5-month-old pet content, commerce and community site well ahead of its two major rivals.   . . . Incubated at WebMagic, McLemore's Pasadena Web developer company, Pets.com features a 10,000-item online store."

Yahoo! News
Nov. 4, 1998 -- "This week marks the launch of Pets.com, one of the most ambitious online commercial pet sites to date.   . . . Pets.com is the latest brainchild of WebMagic, a Pasadena, Calif., Web developer run by Greg McLemore."

Pet Product News
April 1999 -- "Newcomer Pets.com . . . has positioned itself as a strong contender with some 10,000 pet items for sale, content that includes an online lawyer and an anchor position on America Online, according to McLemore."

Newsweek
June 21, 1999 -- "Pets.com seeks to sell everything your pet pines for.   . . . But unlike its competitors, Pets.com has a formidable foe on its leash: Amazon.com.   . . . Back in 1994, of course, the online pet market looked comparatively tranquil. That's when Greg McLemore . . . registered the Pets.com address and launched the site."

Yahoo! Finance
June 14, 1999 -- "'We are running hard and fast to make Pets.com the best possible customer experience, from product selection to customer service," said Julie Wainwright, chief executive officer of Pets.com. "This significant investment [from Amazon.com and Hummer Winblad] allows us to support our plans to build an enduring, customer-focused company."

U.S. News and World Report
May 17, 1999 -- "In Silicon Valley, entrepreneurs are buzzing about pets. 'It's one of the last great consumer spaces for the Internet left to address,' declares Julie Wainwright, who runs the newly launched Pets.com."

ECommerce Times
March 29, 1999 -- "The purchase of the stake in Pets.com, which sells pet products including food, health aids, grooming devices, feeders and furniture, is just Amazon.com's latest move to branch out into other categories."

Reuters
Aug. 2, 1999 -- "The San Francisco-based Pets.com has the great advantage of being backed by online powerhouse Amazon.com.   . . . 'Pets products seems like a pretty homespun industry,' says Pets.com chief executive Julie Wainwright. 'When people saw the size of this market, they were blown away.' "

Yahoo! Finance
March 29, 1999 -- "Pets.com is the largest pet company on the Internet, specializing in popular and rare pet accessories, products and food.   . . . Founded by established Internet entrepreneurs Greg McLemore and Eva Woodsmall in 1998, Pets.com is a spin-off of WebMagic, . . . an Internet incubator that has launched several sites including Toys.com."

WebMagic also has been profiled by the Los Angeles Times, Forbes ASAP, CNNfn, The New York Times, Netscape Netcenter, Reuters, Jam!Showbiz, MSNBC, Infobeat, Wired, USA Today, BusinessWeek Online and CBS MarketWatch.